Tip #1: Create a Web Page
For a law firm, the own website is the most important marketing instrument. Make sure you use this important marketing tool professionally and continuously. How old is your current website? Remember that an online year lasts only 3 months. The times when you created a website and don’t care about it afterward are over. Let us look after you professionally and ensure continuous further development.
Tip #2: Local SEO
Optimize your local presence in search results (Local SEO). Be sure to work with a reputable SEO company. These are the new Yellow Pages. And best of all, it’s all free. With an entry in Google Maps, you can be found for potential clients in your region. Try it out for yourself: Search for a lawyer or tax consultant in Google. What’s that? Are they displayed in your region? With Google My Business you are present on Google Maps and you can be found more easily for potential clients. Complete your contact information, picture material, and your offer.
Tip #3: Put your property in the limelight
Regional visibility is fundamental and important for lawyers and consultants. Many law firms have a location (office, law firm,…) that functions as a visible business card. It is, therefore, all the more important that the buildings are in good condition, there is no investment backlog and, depending on the trade, must be exemplary. The office should also be visible on the property. A company sign, a flag or a neon sign for the dark season of the year brings concrete reach for your law firm. Use your property for your marketing! There is no better advertising! Legal SEO is the most important thing for a local law firm and can also take care of your online reputation.
Tip #4: Business card with a picture
Pictures are fast shots into the brain! But how do you shoot with your business card? Most lawyers and tax consultants do not exploit the potential of their business cards. Business cards are easy to design, inexpensive and can be used at any time. Of course you will say now, it is clear: On the business card comes my name, address, and telephone number. But take a look at your desk or your business card case. How many business cards are there where you can no longer remember who that was again. People learn faster with pictures than with text. A photo on the business card increases the viewer’s memory. This will make you stand out better and stay in your memory longer. Whether you are a tax consultant, a lawyer or a chartered accountant. A picture on the business card will help you.
Tip #5: Pay attention to your online reputation
It is undisputed that recommendations are essential for an average law firm. In earlier times it was possible to secure one’s income through a manageable number of clients. In addition, advertising in the usual print media, e.g. the Yellow Pages, could occasionally generate new business. Nowadays this has become relative. Regular clients also use the Internet, which means that law firms are confronted with much greater competition. Googling alternative service providers has become part of everyday life for the average client. At this point, the presence of your own law firm is of the utmost importance. Have you ever googled your own name? The “Google My Business” entry of your company often appears here.
Regardless of whether you created it yourself or Google generates the data itself. This entry includes the possibility to give ratings and feedback to companies. If you don’t have any ratings, this is fine for now. But what happens if you get an evaluation from a dissatisfied client? Then there is only a negative 1-star rating. You should, therefore, encourage your customers to take advantage of this opportunity. In order to generate further valuations, three effective portals, in particular, have emerged for us: Facebook, Google, and Yelp. In order to generate new ratings, it is recommended to integrate buttons on your own website, which animate a rating and lead to the corresponding rating page of the portal. Below you will find our recommendation buttons as examples. If you liked the contribution, we would be pleased if you would recommend it to your friends and acquaintances!
